B Motiram Jewellers
Case Study
B. Motiram Jewellers stands as one of the most trusted and finest jewellery destinations in Kolkata. The brand has built its legacy around craftsmanship, elegance, and variety, offering a stunning collection that spans gold, diamond, silver, and precious gemstones. Every piece is designed to bring sophistication to everyday wear as well as grandeur to special occasions. Their diverse collection includes elegant earrings, necklaces, bangles, rings, silver artistry, real diamonds and polki jewellery, making them a go-to destination for both traditional and contemporary jewellery lovers. Whether customers are seeking a complete bridal set or a single statement piece, B. Motiram delivers artistry, authenticity, and timeless appeal.
Campaign Objectives
The primary objective for B. Motiram Jewellers was to strengthen their digital presence. Despite being a well-established name in the jewellery industry of Kolkata, the brand wanted to amplify its visibility online, reach newer audiences, and showcase its exquisite collection to a wider customer base. The goal was to create a strong footprint in the digital landscape and ensure potential customers could connect with the brand not just in-store but also across platforms where luxury and lifestyle conversations are happening.
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Execution
A carefully designed digital approach was crafted to highlight the premium identity of B. Motiram Jewellers. Through consistent storytelling, aspirational content, and high-quality visuals, the brand’s online personality was shaped to reflect elegance and trust. A combination of organic strategies and paid promotions allowed the brand to reach a balanced audience: loyal customers who recognized the legacy and new audiences who discovered B. Motiram for the first time.
An engaging social media calendar was built around showcasing jewellery collections, styling ideas, festive campaigns, and behind-the-scenes craftsmanship. Each post was curated to highlight the uniqueness of designs and the legacy of the brand while keeping the tone modern and relatable. Interactive elements such as reels, polls, and customer features played a crucial role in increasing brand engagement.
Targeted advertising campaigns were implemented to reach high-intent audiences, particularly those seeking fine jewellery in Kolkata and beyond. Performance-driven ads highlighted seasonal collections, bridal jewellery, and exclusive offers, ensuring higher reach and conversions. Precision targeting allowed the brand to connect with customers who were actively looking for jewellery options, ultimately strengthening online credibility and driving quality traffic.
Impact We Created
B. Motiram Jewellers witnessed a steady rise in followers, higher engagement across platforms, and a noticeable uplift in social media presence. The brand successfully carved its space in the digital world, aligning its online persona with the legacy it carries in the offline market.
RESULTS
(return on ad spend)
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