Bong Swag Case Study
Problem Statement
BongSwag is a Bengali-based graphic clothing company hailing from Kolkata, also known as “The City of Joy.” BongSwag offers a delightful collection of Bangla graphic printed t-shirts, masks, mobile covers, hoodies, and more for both men and women. With a fusion of creativity and cultural pride, BongSwag celebrates the vibrancy of Bengali culture through its unique designs and merchandise.
INDUSTRY
Bengali Graphic Clothing
INDUSTRY
🌕 Website Development
🌕 Photo and Videography
🌕 Influencer Marketing
🌕 Branding
🌕 Social Media Management and Marketing
01. Who we are
CAMPAIGN OBJECTIVES
Bong Swag, a vibrant online store brimming with unique Bengali graphic apparel and accessories, yearned to amplify its brand voice and ignite sales growth. They did not have any website and lacked the visual appeal and user experience on social media to truly resonate with their target audience. Additionally, limited social media presence hindered brand awareness and customer engagement. They were in search of a team of experts and the best digital marketing agency that could help Bong Swag in getting an online presence.
EXECUTION
Aspire Digital Marketing, a leading digital marketing agency with a team of experts, partnered with Bong Swag to craft a data-driven digital marketing strategy. This comprehensive approach included:
01.
Aspire’s social media team of experts developed and executed a targeted social media strategy. This involved creating engaging content tailored to the Bengali audience, managing key platforms (Facebook, Instagram etc.), and launching targeted ad campaigns for maximum reach.
02.
To further build brand authenticity and trust, Aspire strategized and produced user-generated content (UGC) featuring real customers sporting Bong Swag’s apparel with their in house content shoot team comprising of experienced models.
03.
Our team of web design specialists crafted a user-friendly and visually captivating website that showcased Bong Swag’s distinctive product line. The website was optimized for mobile devices and conversion, ensuring a seamless shopping experience.
04.
Our experts have been working closely with BongSwag to showcase their unique graphic apparel through high-performing campaigns. Aspire Digital Marketing Agency empowered BongSwag, to reach new heights. Through targeted social media advertising and data-driven optimisation, Aspire delivered a stellar 6.95X return on ad spend, converting into 487 happy customers and over Rs 342,000 in sales, solidifying BongSwag’s position in the market.
RESULTS
(return on ad spend)
We are one of Kolkata’s leading digital marketing firms, providing 360° solutions — social media marketing, SEO, PPC, branding, website design and more — all focused on establishing your brand and providing actual results.
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Kolkata
- Hanuman Niwas, 70, Golaghata Road, Kolkata, West Bengal 700048
