Amaar Kolkata
Case Study
Aamar Kolkata Café, nestled in Dum Dum, North Kolkata, has become a haven for food lovers seeking authentic Bengali cuisine. The café is more than just an eatery; it’s an experience wrapped in nostalgia and local charm. Delighting customers with iconic dishes like Kosha Mangsho with Luchi, Fish Fry, Mutton Cutlet, and Mishti Doi, the café perfectly captures the flavours of Kolkata’s streets and kitchens. Guests are invited to indulge in soulful addas over steaming cups of chai, turning every visit into a memory. Aamar Kolkata stands out for offering traditional Bengali delicacies at pocket-friendly prices, attracting people of all age groups.
Campaign Objectives
The brand approached Aspire Digital Media with a vision to expand its reach within Dum Dum and across Kolkata. The primary goal was to position the café as a trusted spot for authentic Bengali food, catering to young students, working professionals, and families alike. Alongside creating awareness, the objective was to increase customer footfall and build a strong local identity.
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Execution
A multi-layered strategy was designed to give Aamar Kolkata both visibility and credibility. The plan blended engaging storytelling on social media with user-generated content that reflected real customer experiences. The goal was not just to showcase food but to create conversations around nostalgia, community, and culture, allowing the café to connect with both young audiences and families.
Food bloggers and micro-influencers were invited to experience the café and share their honest reviews. Their content added credibility and authenticity, as it reflected real customer experiences. The bloggers’ reach extended Aamar Kolkata’s presence to wider audiences in and around Dum Dum. Videos, reels, and photo reviews captured the essence of the café, generating organic buzz and sparking curiosity among potential customers. UGC helped the café build trust quickly and positioned it as a must-visit spot for Bengali food lovers.
Food bloggers and micro-influencers were invited to experience the café and share their honest reviews. Their content added credibility and authenticity, as it reflected real customer experiences. The bloggers’ reach extended Aamar Kolkata’s presence to wider audiences in and around Dum Dum. Videos, reels, and photo reviews captured the essence of the café, generating organic buzz and sparking curiosity among potential customers. UGC helped the café build trust quickly and positioned it as a must-visit spot for Bengali food lovers.
Impact We Created
The campaign resulted in a surge of new followers across social media platforms, transforming online visibility into offline success. Footfall increased steadily as word-of-mouth amplified the café’s reputation, supported by blogger recommendations and customer-generated content. Regular customers began sharing their own moments online, adding to the cycle of authentic promotion
RESULTS
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