Lucky Tigerr
Case Study
Lucky Tigerr, a modern restaurant-bar located at Park Street, Kolkata, brings together the sophistication of Chinese and Cantonese cuisine with the bold spiciness of Sichuan flavors.
Campaign Objectives
As a newly opened restaurant in Kolkata’s competitive food and beverage market, the primary objective was to establish strong brand awareness. Building recognition, creating buzz, and positioning Lucky Tigerr as a go-to restaurant-bar on Park Street were critical in attracting the right audience. The campaign was designed to communicate the brand’s unique mix of authentic flavors, modern dining, and innovative cocktails to a larger community.
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Execution
A holistic approach was adopted to ensure the new restaurant quickly gained visibility among its target audience. The campaign focused on creating a distinctive identity for Lucky Tigerr by highlighting its modern yet authentic Chinese dining experience.
Social media became the first touchpoint to build curiosity and generate excitement. Carefully curated visuals showcased the artistry behind the food and cocktails, while storytelling captured the spirit of Chinese culinary heritage fused with a contemporary twist. Engaging reels, behind-the-scenes snippets, and campaign-specific creatives ensured the restaurant’s personality was consistently communicated. This not only created anticipation but also helped in organically spreading the word about the new dining spot. Influencer collaborations and user-generated content further amplified the buzz, allowing the brand to reach a wider audience in a short span of time.
Targeted performance marketing campaigns were executed to drive measurable results. Ad creatives highlighting in-house offers, signature cocktails, and exclusive dining experiences were strategically pushed across digital platforms. The campaigns were optimized for lead generation, ensuring that interested customers were nudged to explore the restaurant. Consistent retargeting strategies helped in keeping Lucky Tigerr top of mind, while data-driven insights refined the approach for better conversions.
Impact We Created
Through structured strategy, creative storytelling, and precise performance marketing, Aspire Digital Media elevated Paraa Jewel Art from a brand struggling for attention to a growing name in the jewellery market. Today, Paraa stands stronger with enhanced awareness, deeper customer connections, and rising sales, all built on the foundation of a well-executed digital strategy.
RESULTS
(return on ad spend)
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Kolkata
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