Madhogarias Silver Art
Case Study
Madhogaria’s Silver Art is a premium destination for luxury silver gifts and exquisite silver puja décor, located in Kankurgachi, Kolkata. Carrying forward a rich family heritage, the brand specializes in handcrafted silver creations that beautifully blend tradition with elegance. Its exclusive collections feature intricately designed puja essentials and timeless silver gifts, making them perfect for weddings, festivals, and memorable occasions.
Campaign Objectives
The brand partnered with Aspire with a clear goal of strengthening brand awareness and generating leads. Although Madhogaria’s Silver Art already had a strong heritage and distinctive offerings, they wanted to connect with a wider audience in Kolkata and beyond. Creating an online presence that could effectively showcase the beauty of their silver collections and bring in tangible inquiries was the prime focus.
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Execution
The campaign strategy revolved around building an impactful digital presence through social media management and performance marketing.
A curated content strategy was designed to highlight the brand’s exclusive silver products in a visually appealing manner. Posts showcased intricate craftsmanship, festive gifting ideas, and puja décor inspirations. Stories and reels were tailored to engage audiences with relatable festive moments, client testimonials, and behind-the-scenes glimpses of the design process. The engaging content not only highlighted the artistry but also positioned Madhogaria’s Silver Art as a trusted name in premium silver décor and gifts. Over time, the page became a hub for customers seeking both inspiration and authentic silver art.
Targeted digital ads were implemented to reach potential buyers searching for premium puja décor and luxury gifting options. Campaigns were carefully designed to capture attention during high-demand festive and wedding seasons, ensuring higher relevance and stronger engagement. Lead generation ads encouraged inquiries, while retargeting campaigns reminded interested buyers of the exclusive silver collections they had explored. The strategy ensured steady traffic to the brand’s social pages and built awareness among an audience ready to invest in luxury silver.
Impact We Created
The campaign successfully created visibility for Madhogaria’s Silver Art. Followers on social media grew consistently, leading to a larger audience base discovering the brand’s exquisite offerings. Many customers became aware of the brand’s legacy and unique product range, reinforcing its position as a trusted name for silver gifting and puja décor in Kolkata.
RESULTS
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