P Sircar Johuree
Case Study
P. Sircar Johuree is one of the finest jewellery destinations in Kolkata, located in Bidhannagar. With a legacy spanning over 23 years, the brand has carved a niche in creating exquisite handcrafted jewellery. From diamond and gold to silver pieces, every creation reflects timeless craftsmanship and elegance. P. Sircar Johuree continues to be a trusted name for jewellery lovers seeking pieces that truly complement their personality and style.
Campaign Objectives
As a heritage brand with more than two decades of trust, P. Sircar Johuree partnered with Aspire Digital Media to strengthen its visibility in a competitive market. The goal was to increase awareness about the brand’s legacy, highlight its wide range of jewellery offerings, and attract new audiences, both digitally and in-store. The ultimate aim was not only to create awareness but also to translate it into measurable outcomes such as store footfall, sales growth, and a stronger social media presence
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Execution
To achieve the objectives, Aspire Digital Media developed a strategy combining performance marketing and social media management. The approach was designed to showcase the brand’s unique offerings while also targeting the right audience at the right time.
A robust performance marketing campaign was crafted to drive tangible results. Using targeted ads across digital platforms, the brand’s most captivating collections were highlighted to potential customers. These ads were optimized to generate maximum reach and engagement, eventually leading to an increase in store visits and inquiries. The performance-driven approach not only created awareness but also translated into direct conversions, with people visiting the store and making purchases.
Social media became a storytelling platform for P. Sircar Johuree. From showcasing intricately designed bridal sets to highlighting daily-wear classics, every post was tailored to connect emotionally with the audience. Engaging content formats like reels, festive campaigns, and behind-the-scenes glimpses of craftsmanship helped position the brand as both aspirational and relatable. Consistent engagement and creative campaigns led to a steady increase in followers and interactions, strengthening the brand’s digital footprint.
Impact We Created
The campaign delivered impressive results. P. Sircar Johuree witnessed a visible increase in brand awareness, with greater online traction and recognition in the local market. The store saw increased footfall, which directly translated into healthy sales growth. On digital platforms, the brand’s follower base expanded, and engagement rates improved significantly, creating a stronger and lasting connection with the audience.
RESULTS
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